#advertising videos (12 videos)
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What is Love? by McCanns for General Mills/Betty Crocker
Nicely thought-through and well-executed online-only Valentines Day spot for Betty Crocker cakes targeting (one assumes) online mothers. I'm going to send it to a few to gauge their reactions. A little sickly sweet for me, I'm afraid -- but perhaps it will get pick up w/ the mommybloggers? [via Faris Yakob]
Nextel "Roadies" by Goodby Silverstein & Partners
There's no real reason behind including this other than the fact that it made me laugh. [via Nathan Williams]
For the love of Wispa by Fallon
The story of how Cadbury's came to relaunch the Wispa chocolate bar in the face of popular demand is well-documented. Budgets were low, so Fallon's campaign recruited free talent brought together "for the love of Wispa". It ran once on TV. YouTube Channel
Trash bag guerilla spot for Coraline movie by by Joshua Allen Harris and W&K
A promo video for the 'Coraline' stop-motion feature film featuring pop-up trash bag art that inflates as subway trains blow past vents in New York. Imagine that this has been created by Joshua Allen Harris, the artist behind the air bear and the air zoo videos that James Gilbey put me onto earlier in the year.
Microsoft: New Family by Crispin Porter + Bogusky
Jerry Seinfeld and Bill Gates go to live with a "normal family" to promote the Microsoft brand. Controversial and expensive, this campaign was replaced with the "I'm a PC" campaign.
HBO Voyeur Cannes Lions Promo Grand Prix (2008)
Event-based ad; HBO wall-projected a massive film showing different (but interrelated) stories being played out in 8 fictional New York apartments. A combination of street teams, YouTube channels, live events and cinematic and TV ads made up the campaign. See also: Georges Perec's novel, "La Vie mode d'emploi" ("Life, a user's manual")
VW Suicide Bomber (Dan Brooks and Lee Ford)
The web film that killed the Polo's "Small but tough" strapline forever. See this Media Guardian article for more.
