Pretty much begging to be copied. No, in fact, begging to be copied, "Try as you may, we bet you will be trying to recreate this ad in the privacy of your own home!" says the blurb. Now this makes no sense, of course, but you can see what they're doing.
The story of how Cadbury's came to relaunch the Wispa chocolate bar in the face of popular demand is well-documented. Budgets were low, so Fallon's campaign recruited free talent brought together "for the love of Wispa". It ran once on TV. YouTube Channel