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What is Love? by McCanns for General Mills/Betty Crocker

#advertisement, #advertising, betty crocker, costumes, kids, general mills, mccanns

Nicely thought-through and well-executed online-only Valentines Day spot for Betty Crocker cakes targeting (one assumes) online mothers. I'm going to send it to a few to gauge their reactions. A little sickly sweet for me, I'm afraid -- but perhaps it will get pick up w/ the mommybloggers? [via Faris Yakob]