HBO Voyeur Cannes Lions Promo Grand Prix (2008)

Event-based ad; HBO wall-projected a massive film showing different (but interrelated) stories being played out in 8 fictional New York apartments. A combination of street teams, YouTube channels, live events and cinematic and TV ads made up the campaign. See also: Georges Perec's novel, "La Vie mode d'emploi" ("Life, a user's manual")