parody videos (5 videos)
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Pot Noodle 'Tipping Pot' (Guinness Spoof) by AKQA

Pure genius spoof for Pot Noodle (aka the slag of all snacks) from James Hilton & Co at AKQA. If you don't know the product or the audience, this may be hard to get.

Ruddy Hell It's Harry and Paul Intro by Blink Digital

Made by Blink Digital (the company behind the Slob Evolution video spoof of the "Dove Evolution" campaign.)A classic demonstration of how TV increasingly borrows from the web.

Tea Partay by BBH for Smirnoff

Smirnoff's Raw Tea online campaign launched in 2006 and hit the right self-parodying tone to gain traction on YouTube. This was one of the first campaigns to use little more than YouTube as the distribution channel.

Slob Evolution by Simon Willows

Simon Willows's parody of the "Dove Evolution" campaign for Blink Digital was an instant hit for the London-based company. What's interesting, I think, is the way that Dove caught onto the stop motion meme to launch their film, then the way that Blink Digital kinda took it back.